Posts about metrics
Metrics: Measuring Your Marketing Success
Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the...
Read More
Implementation: Where the Rubber Meets the Road (Marketing Plan #8)
Originally published by ACFW Colorado’s The Inkwell Blog. Is anyone tired of the road map metaphors yet? Well, good news, we’ve just about reached the end of our, er, trip: implementation. If you’ve been following along, by now you have a solid framework for your marketing plan, including a definition...
Read More
