Marketing Mondays
Marketing Monday: Setting Up Your Site (Author Sites, Part 3)
The past two weeks we’ve discussed what an author site should do and your options for platform/format. This week, we’re going to discuss the steps required to secure your domain name and your hosting service. Most of these steps are geared towards the user who wants to self-host a WordPress installation...
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Marketing Monday: Choosing a Platform (Author Sites, Part 2)
As an author, you have a number of different options when it comes to building your website. Your first option, of course, is to have someone design and build a site for you. The cost of a custom designed or modified site can run anywhere from $500 for a customized...
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Marketing Monday: Home, Home on the Web (Author Sites, Part 1)
Do you have a home on the web? No, I don’t mean Facebook or Twitter, though trust me, sometimes it feels like I spend more time on social media sites than anywhere else on the web. I’m talking about your own registered, branded website. I had the privilege of hearing...
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Marketing Monday: Publicity Prep 101
Here’s a little secret about book publicity: it’s madness. Until you actually experience a campaign, it’s just an abstract idea. Sure, you know you’ll be doing some stuff on the web, and posting some things on Facebook, and doing some web interviews. Until you get into the middle of it,...
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